The important question today is not, “What do you sell?” but, “How does what you create—content, user experience, hard and software—make someone feel connected to something deeper, more intrinsic, than they did before?”
While GSMI’s Digital Marketing events equip employees to meet quarterly goals, deliver on their KPIs, and drive profitable enterprise—they remind us that effective business involves a key element that is not always quantitative.
The speakers, sponsors, and leaders of GSMI’s Digital Marketing events come together to highlight the very human nature of what we do. We don’t just take our products to market: we inspire, we transform, we connect.
The useful case studies and tools shared over the course of these 2-3 day summits come second only to the inspiration buzzing throughout the conference halls. It is here we remember that regardless of our industry or role—at the other end of our tweets, our servers, our apps, and our iPads—it is people with whom we must connect.
Where will you be inspired?