Denyelle Bruno
Peet's Coffee & Tea

Of the global fortune 5000 companies over 50% of them use a scorecard to help manage their organization.  This case study shows how Peet's Coffee continues to grow.  Since 1966 they've had fanatical customer loyalty.  We know performance management helps grow this sensation and it has helped create a staple business in San Francisco.  At the core of every effective balanced scorecard, there is a strategy map that articulates organizational strategy and breaks it down to operational terms. Strategy maps show the cause and effect linkages between the four perspectives of the balanced scorecard. They reveal the relationship between organizational strategic objectives.

In this session, you will learn how strategy maps are the foundation for meaningful balanced scorecards with strategy-focused measures and how they can be constructed.

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