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By GSMIweb on 21-Apr-10 22:31.
There are many different ways or formats individuals, businesses, organizations can use promote themselves and their ideas, information, services, products (proactive) or where individuals, businesses, organizations ideas, information, services, products will be seen by their customers (reactively). Not that they are so different, but people and firms tend to divide themselves into two categories of business, that is, business-to-consumer (B2C) and business-to-business selling (B2B) situations. Firms in each of these situations need to be aware that without a constancy in the ways customers learn of them customers will get a murky view of who is doing the offering and the products and services they offer.
Showing 11 - 12 of 12 Articles