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By GSMIweb on 21-Apr-10 23:06.
When the powers that be come swinging the axe towards your event or meeting, here are ten points to make so they think twice. The arguments below are very similar to those offered by advertising professionals over the years when advertising is looked at as an unnecessary expense by the cost cutters. These arguments take a different twist, however, since they were developed with input from meeting planners. Stand firm and you just might be able to convince the powers that be that it is still necessary to hold your meeting or event! 1. Companies that do hold meetings set themselves apart from the masses that are slashing and cutting back. They will have an edge when the economy picks up again. 2. Holding off-site meetings and conventions sends the message that ‘we' as a company are solid.
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