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By GSMIweb on 22-Apr-10 01:46.
Looking for a more mature definition of post-Enron CSR An Article from Business Respect, Issue Number 37, dated 25 Aug 2002 By Mallen Baker In the wake of recent events, one of the most frustrating outcomes has been a certain amount of handwringing on the part of the CSR movement, as well as criticism from elsewhere, based on the presumption that CSR should have been able to highlight Enron and the rest as bad companies. This presumption follows as a natural consequence of certain myths relating to CSR. These are, in no particular order: 1. That the business case for CSR must discover some elusive but dependable mechanism where "doing the right thing" leads easily and automatically to cash appearing on the bottom line. 2. That CSR and Business Ethics are interchangeable concepts. 3. That a company genuinely committed to CSR will shine out like a beacon in the night, and will be a paragon of best practice in everything they do.
Looking for a more mature definition of post-Enron CSR An Article from Business Respect, Issue Number 37, dated 25 Aug 2002 By Mallen Baker In the wake of recent events, one of the most frustrating outcomes has been a certain amount of handwringing on the part of the CSR movement, as well as criticism from elsewhere, based on the presumption that CSR should have been able to highlight Enron and the rest as bad companies. This presumption follows as a natural consequence of certain myths relating to CSR. These are, in no particular order: 1. That the business case for CSR must discover some elusive but dependable mechanism where "doing the right thing" leads easily and automatically to cash appearing on the bottom line. 2. That CSR and Business Ethics are interchangeable concepts. 3. That a company genuinely committed to CSR will shine out like a beacon in the night, and will be a paragon of best practice in everything they do. The most high-profile example of such hand-wringing has come from the US journal "Business Ethics", whose editor Marjorie Kelly in the latest issue offered an anguished commentary of guilt over the failure of the CSR movement to prevent or predict recent ethics scandals.
Korea explores the beauty of corporate community investment An Article from Business Respect, Issue Number 67, dated 30 Nov 2003 By Mallen Baker Corporate Social Responsibility in South Korea remains predominantly defined by philanthropy. The focus of the International Symposium held by the Beautiful Foundation, the fast emerging leading not-for-profit organisation in Seoul, certainly reinforced this. There is now some research to try to identify what the top Korean companies are doing. From a survey of 45 large companies, 41 said that they were involved with philanthropic activity to a significant extent. 34 percent of them actually had established a department to manage these community donations although generally of less than three people.
What do the CEOs know about CSR? An Article from Business Respect, Issue Number 48, dated 26 Jan 2003 By Mallen Baker We usually report the headline results in brief of the various surveys that give snapshots of changing attitudes to corporate social responsibility. However, with some of the world's most powerful CEOs gathered together at Davos, now seemed like a good time to review the changing attitudes of this particular group. Hill & Knowlton have recently released a review of the attitudes of CEOs, comparing the views of leaders from the US, Canada, Germany, the UK, Italy, Belgium and the Netherlands. It gives an interesting insight into the messages currently being heard at the top.
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